REX RetailGroup, Director
Brian is an authority & practitioner of global design, strategy and digital customer engagement in key architectural practice areas such as mixed-use, multifamily, workplace, resort hospitality and retail. Brian’s firm is the nexus point for some of the world’s leading architectural technology & visualization agencies (Kipcreating & CorbisStudio) on the cutting-edge of BIM Tech.
He has traveled the globe identifying consumer traits & behaviors central to sales and design strategies. Brian works with brands/developers/architects to craft their “experience personality” based on core brand attributes, advance digital techniques & tools to enhance sales and to reach all generations of customers via technology engagements- from interactive engagements to digital signage to VR configurator tools.
As an industry thought leader Brian has addressed more than 40,000 leaders in civic, hospitality and financial industries, as well as leading retailers and manufacturers on five continents. He has shared his expertise with The National Retail Federation, ICSC, EuroShop, BrasilShop, GlobalShop, MAGIC/WWD, SEGD, American Express-Mexico, FENALCO-Colombia, Outdoor Retailer, SMART Jewelry Show, PGA, SEMA, POPAI Asia, and I-SPA.
Brian has served as the International President & Chairman of the Retail Design Institute - a global non-profit professional association representing the retail experience & design community. He currently sits on the VMSD Editorial Advisory Board, SEGD San Diego/OC Board, Shop! Creative Collaborative & Technology Board contributing his expertise in “Digital Engagement & Experience Design”. Brian writes the “Next Store” column in VMSD Magazine on retail technology strategies and future applications such as VR & AR.