Joe Ward

Communisis Ltd, Head of Global Sales and Marketing

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The principles of successful retailing are straightforward, yet in many cases brands and retailers fail to engage shoppers. By using thinking born out of behavioural science, Joe will take you through some tools and tactics to help enhance the in-store experience. Joe Ward, Global Client Development and Marketing Director at Communisis, has spent over 20 years working for or alongside a range of the world’s biggest brands and retailers creating and delivering in-store environments and retail marketing campaigns that truly change shopper behaviour.