BIG IDEAS Visual Merchandising Inc, CEO
As a retail and visual merchandising expert, Matthias Spanke has been shaping the brands of leading international retailers for more than 25 years. His career began in Europe and most recentlyled him to Macy‘s New York as Vice President Creative Director of Visual Merchandising.
As the founder and Chief Executive Officer of the visual merchandising agency BIG IDEAS, which has its headquarters in the US and Germany, he now develops innovative strategies for brand experiences for his clients.
Matthias Spanke is the author of the specialist books „Erfolgreiches Visual Merchandising“ [English: „Successful Visual Merchandising“], „Easy Branding in Fashion Retail“, and „Retail Isn‘t Dead.“.