Dalziel & Pow, Associate Strategy and Transformation Director
Michelle Bower, Associate Strategy and Transformation Director at Dalziel & Pow is a customer experience obsessive and unofficial secret shopper. Her enemy is customer dead ends. She believes that the most impactful transformation projects are really people transformations.
Michelle partners with clients to define their next chapter of growth, to engage their customers with new ideas and experiences, championing customer experience excellence. Her clients’ have included Jaguar Land Rover, Boots, Nationwide, Knight Frank, Molton Brown, Dermalogica and BOSS.
Michelle will share practical strategies that are commercial, creative and customer-centric. To inspire every brand to move from a mindset of point-of-sale to point-of-experience.
Dalziel & Pow’s ambition is to build brands that are purposeful, inspiring and helpful. Through their expertise across Vision Setting, Branding, Experience & Retail Design, they create pioneering brands and retail, service and cultural experiences, that have a meaningful connection with people.