Bricks-and-Mortar is Here to Stay: The Evolving Role of the In-Store Experience

Physical retail is evolving from what we’ve always known, but it’s here to stay.
What does that mean?
Between becoming more experiential and adaptng to showroom-type models to using tech in a way that enhances in store to digitally native brands opening physical concepts at a rapid pace, retail design still matters, it’s just beginning to serve other purposes beond simple transactions.