© Messe Düsseldorf
13:3014:00 18. Feb 2020
13:3014:00 18. Feb 2020 iCal myOrganizer
Store Design Stage

Designing the Right Retail Experience

In today's ever-challenging retail sector, understanding what retail experiences work for your business, brand, customers and staff is the key to success in a retail landscape redefined by customer's changing expectations. As social, educational, entertaining and escapist experiences appear with more regularity, how do retailers/brands know which kind of experience will be successful?

John W Giacomazzi, VP Retail Merchandising and Design at leading US cable and telecoms conglomerate Comcast and Ian Johnston, Creative Director of Quinine comment on Comcast’s renewed focus on the physical channel and explore the successes and challenges of the company’s different retail formats and in-store experiences, to understand what has had the most impact on the bottom line.