© Messe Düsseldorf
14:3015:00 17. Feb 2020
14:3015:00 17. Feb 2020 iCal myOrganizer
Retail Marketing Stage

Expanding the product personalisation experience from in-store to multi-channel

Product personalisation, whether for gifting or personal use, continues to be a key global trend with consumers willing to pay a premium of up to 20% for a personalised product*. And with consumers increasingly using omni-channel approaches when they plan purchases, it’s critical that retailers adopt a similarly multi-channel strategy to their product personalization offering.

In this informative and inspirational presentation, delegates will discover the true potential and simplicity of integrating Roland DG’s product personalisation solutions, and the opportunities they bring - increasing customer spend and engagement, while driving profitability and positive word-of-mouth PR. Hear ‘real-life’ examples of the successes and benefits this innovative and exciting concept has brought to forward-thinking brands and how it has helped differentiate them from their competitors – both in-store and on-line.

* Deloitte, The Consumer Review, Made to Order: The Rise of Mass Personalisation