Filling in the blanks: the power of payments data in shopper insights

Retailers worldwide spend billions of euros on marketing every year. Yet, they face a significant blind spot in customer knowledge in regards to their physical stores. How can businesses identify their offline shoppers, while connecting the data across channels and locations? Learn how new advances in software and technology fill in the gaps by enabling retailers to recognize their shoppers, connect online and offline data points, and personalize the customer journey.