Flagships make “Good” returns.
“Getting the balance between consumers hearts and minds with fundamentally good design protocols can deliver the best brand flagship spaces and a good profit. Creating a great integrated brand story that connects to consumers and inspires them to join your brand can be supported with the right site selection, retail operational rigour, product density with efficient design systems that operate faster and work better. It’s the balance between a brand feeling good and doing good. Being both emotionally inspiring whilst doing the commercial numbers.
The One Off call it Fundamentally Good Design. Feel good. Do good. This presentation talks about how we do it, showing examples of recent success stories, that have wowed customers, won awards and helped deliver great return on investment, maximising shareholder return.”