Frozen food is one of the most innovative categories as well as one of the categories that ist bought by 98% of all shoppers. Beside this Frozen food is one of the most complex categories in retail.
Oliver Voßhenrich, CEO of POS Tuning will show how to get the most out of the Frozen Food category. Orientation, Visability and Inspiration (e.g. by line extensions) is key for more success in this category.