The digital transformation, the structural change in society and the wishes and desires of customers create new shopping
worlds. Since customers meet employees in the shopping world in a real and digital way, we also have to work creatively in these rooms to ensure that customers and employees feel comfortable. In my lecture, I put my theoretical discourse in the context of best practice examples, so that your precious listening time is rewarded with impulses to implement hybrid space experiences in your business world. Looking forward to seeing you!