Chatbots as a new trend. How can this technology be successfully applied in the retail business? What are the pros and cons of chatbots compared to traditional communication channels? We will talk about a bot-based loyalty program in Telegram using the retail fashion network as an example and go through all pitfalls that should be considered while implementing chatbots. The specifics of the bots in Facebook Messenger, WhatsApp, Telegram will be covered during the speech as well.