© PantherMedia / Sarah Holmlund
15:4016:00 17. Feb 2020
15:4016:00 17. Feb 2020 iCal myOrganizer

Omnichannel 2.0 - How Real Time RFID Data Unlocks New Possibilities for Consumer Convenience

Consumer demand is changing - it’s getting faster and faster; convenience is king. adidas have been at the forefront of RFID adoption within apparel and have rich learnings to share. They are now implementing the future frontier of RFID to drive customer loyalty and offer personalised experiences using digital. Tsvetan Dimitrov, Director Business Solutions RFID at adidas and Uwe Hennig, Director Market Development at Avery Dennison, will share their insights of a jointly developed activation that leverages the power of end to end visibility.