AI innovation, smart analytics, and machine learning are shaping the future of retail, which require a substantial amount of video data. At the same time, privacy regulations such as GDPR in the EU are becoming increasingly strict. If not compliant, businesses will receive penalties as high as 4 percent of global annual turnover or €20 million. Therefore, retailers must use privacy tech to ensure compliance.
Anonymization allows organizations to safely use videos and images to power AI and analytics, without risking receiving heavy fines, losing customer trust, and damaging reputations. Retailers can safely use anonymized video data to reduce costs and boost revenues through better CX with self-check out, inventory management, store layout improvement, and ensuring safety & security.