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11:2011:40 17. Feb 2020
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Retail Technology Stage

Retail Opportunities: The Price is Right – or is it?

The best price for a particular product and a channel depends on the overall strategy and a staggering number of influencing variables. Multiply this by the average number of articles in retail and it becomes clear that this cannot be a successful manual task. Therefore, it is a perfect showcase for artificial intelligence and machine learning. Last year, SAP introduced a new solution together with Prudsys (GK).