RFID as a key driver for the evolution of fashion retail
LPP is a socially responsible Polish, family-owned company with an estimated 14 bln PLN turnover, more than 400 million items sold globally and offer available today in over 1800 stationary stores as well as in online stores in nearly 40 markets worldwide. Despite the challenging socio-economic and geopolitical context – the pandemic, war on the Eastern border and inflation – LPP is strengthening its presence in foreign markets, adapting well to the ever-changing demands of the retail industry, increasing profitability, improving operational efficiency and the identification of single items in the supply chain. How much of this does it owe to the implementation of RFID technology?
Over the past 30 years, the retailer has been dynamically developing and expanding its range of operations, extending beyond its current markets and into Central and Eastern Europe. LPP’s expansion has come with added pressure - from production, to distribution, and the availability of an assortment in each of the showrooms. The company decided that RFID technology was the solution to these challenges, and, as it later turned out, the answer to other new, unforeseen obstacles.
Following great success in the fashion sector, Checkpoint Systems, the global leader in Electronic Article Surveillance (EAS) technology and radio frequency identification (RF and RFID) technology solutions, was chosen as the best partner for the Polish retailer.
LPP started implementing Checkpoint Systems’ RFID solutions in 2018, shortly after brick-and-mortar retail was brought to a halt by the COVID-19 pandemic. Thanks to revolutionary RFID technology and exceptional cooperation between partners, expansion of omnichannel strategy turned out to be much quicker and easier than expected. RFID technology proved its worth during lockdown and the challenging times ahead, allowing for the efficient and quick implementation of multi-channel sales. The technology helped identify products which improved merchandise visibility and inventory accuracy, it was also easier to manage merchandising layout and control store operations to meet customer expectations.
LPP has introduced Checkpoint Systems’ RFID solutions throughout its supply chain – from the production process to its e-commerce platform, and physical stores across 18 majority of countries. The implementation of RFID was crucial in LPP’s strategy. Despite the socio-economic climate, RFID has laid the foundations for growth in the future.
About LPP
LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1800 stores with the total area of 1.5 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.
About Checkpoint Systems
Checkpoint Systems, a division of CCL Industries, is a global leader in RF/RFID-driven loss prevention, inventory and supply chain management. Its more than 50 years of expertise are behind its unique combination of cloud-based SaaS, connected hardware, labels and tags offering intelligent solutions that bring clarity and efficiency to retail - from source to shelf. Checkpoint’s range of technological solutions offer retailers and brands - from supermarkets to DIY, fashion to digital electronics, a connected approach to profitability and more seamless and engaging shopper experiences. To find out more go to www.checkpointsystems.com