Sophisticated, striking, sustainable - Tomorrow’s design challenges for retail brand design

High-end brands are dependent on their established design, appeal and image. Glossy, shiny, extraordinary - this is how many of them have conquered the attention of their audience. Turning to sustainable design, materials and processes may seem like an  insurmountable challenge to some of them. Follow Micha Klein’s presentation to find out what today’s designers need to know to build meaningful brand spaces that will underline the particular brand promise but still resonate with an ever-increasing sustainability-conscious audience.