12:0012:30 26. Feb 2023
12:0012:30 26. Feb 2023 iCal myOrganizer
Retail Marketing Stage

The objective way to detect the path to purchase and how to predict the next one

Technology is able to detect with high accuracy how the shopper browse the store level.

IoT, Computer Vision and Artificial Intelligence provide detailed input on shopper paths. AI can be trained in order to predict shopper reaction to any implementation on the store layout, including the new ones.

In this session, Emanuele Frontoni, of Grottini - a leading Italian company for retail and general contracting, will present the case study of a real store and what we can do with those data.