Recent trends in shopping seem to shift more and more towards the various technologies behind self-services like Pay-With-Smartphone, Amazone Stores, Smile-to-Pay and many more. All this technological advance is often being sold as “seamless shopping” solutions. But are customers even waiting for all this technology during their customer journey? Seamless shopping is all about having a smooth and pleasant experience. So why would we jam all the tech you can find in the world in one store. To really fit to the seamless experience it is important to choose technology that fits to your store, your brand, your customers and their preferences. Finding this balance can however be quite a challenge. So how do I make a shopping experience seamless for my customers?