How to leverage unified commerce for the best shopping experience?

Let’s explore 5 amazing omnichannel statistics every retailer should know. While the implementation of omnichannel may have been a luxury in the past, competition forced retailers to quickly accelerate their omnichannel strategies or risk shutting their doors forever. 67% of European retail decision-makers report an omnichannel strategy as very or quite important. Inventory visibility, real-time data on transactions, implementing and managing BOPIS, social media selling and leveraging customer data, personalization, supply chain collaboration became must haves for retailers. What are the latest trends and challenges and how groceries and fashion retailers face the omnichannel era? What are the obscure issues?