10:4011:00 01. Jun 2022
10:4011:00 01. Jun 2022 iCal myOrganizer
Retail Technology Stage

Why Europe is primed for frictionless checkout tech

Trigo is the only computer vision company in the world to retrofit existing real-size supermarkets into fully autonomous stores and five of the ten largest grocery retailers in the world are implementing our frictionless-checkout solution.
During our session, we will discuss why starting with Europe's multi-format grocery retailers was an effective go-to-market strategy. We will then share some of the unique challenges faced in opening the stores, especially in countries like Germany, which has some of the strictest privacy laws and regulations in the world. Finally, we will share our experiences with our retailers, covering everything from the business benefits to on-ground operations and customer experience.