4.0 Store - How business architecture is transforming brands by restoring the customers soul through micro moments of experience

Business architecture is a powerful tool in the strategic brand repository, a 4.0 store is a crystallisation of this delivery where the consumer's journey restores a consumer's soul through the experience of micro moments of experience that build a connection in his or her affective memory. Unforgettable emotional connection to the brands. Riachuelo and Riachuelo Casa as a case study.