© Messe Düsseldorf
12:0012:30 19. Feb 2020
12:0012:30 19. Feb 2020 iCal myOrganizer
Retail Designers Stage

When technology meets design:
The conception of a customized lighting project

Each Retailer is unique and so his needs: for this reason different Stores require tailor-made projects, realized by expert lighting designers. Today, the brand identity is no longer related to the single product but to a concept. It is therefore fundamental to give it the right representation: light makes the difference by unleashing sensory perception and evoking emotions that enhance the customer shopping experience.

Pierluigi Gusmani, Imoon International Sales Director and Olga Rjabkova, Imoon Lighting Designer will give some interesting insights on how the perfect combination of expertise, passion, creativity and technologically advanced systems are the basis for the successful outcome of a Retail project.