Bricks-and-Mortar is Here to Stay: The evolving role of the in-store experience

Physical retail is evolving from what we’ve always known, but it’s here to stay. What does that mean? Between becoming more experiential and adapting to showroom-type models to using tech in a way that enhances in store to digitally native brands opening physical concepts at a rapid pace, retail design still matters – it’s just beginning to serve other purposes beyond simple transactions. Join Carly Hagedon, VMSD magazine’s Managing Editor, in this session to examine trends occurring in retail across North America and abroad, showcasing why physical retail and visual merchandising still matters to consumers, even in a digital era.