16:00 – 16:20 28. Feb 2023
16:00 – 16:20 28. Feb 2023 iCal myOrganizer
Retail Technology Stage

The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands

Presenters

Björn Weber Fourspot.net, Publisher of The Retail Optimisers, Managing Director

Speakers

Shash Anand SOTI, Senior Vice President, Product Strategy

Global events the past 2 years forced almost everyone to shop online. The thought was, once the pandemic ended, they would keep doing so. In 2022, consumers returned in-store; but they want the information, personalization and convenience of online, within stores. In The Tech Effect: Strengthening the Omnichannel to Meet Consumer Demands, SOTI's SVP of Product Strategy Shash Anand examines issues consumers face in the omnichannel, changes in consumer attitudes, how retailers can capitalize and technology's role in it all.