14:00 – 15:00 26. Feb 2023
14:00 – 15:00 26. Feb 2023 iCal myOrganizerExpo & Event Stage
Co-creating sustainability. Brand experiences with a lasting impact.
Sustainability is a key driver of Uniplan’s business strategy. It is a mindset and a team effort, a cocreative process shared by many stakeholders. In our client events, our business choices and practicesbecome visible. Uniplan’s award-winning brand appearance for Hyundai at IAA Mobility 2021 is one example of such close intertwining.
The concept for IAA Mobility reflects Hyundai’s ambition to bring back positive energy to humanity by developing a green hydrogen ecosystem accessible to everyone. Rather than overwhelming the audience with facts and details, Uniplan created a sensual and inspiring experience considering sustainability as a must for an eco-positive brand appearance.