12:0012:30 18. Feb 2020
12:0012:30 18. Feb 2020 iCal myOrganizer
Store Design Stage

Creating a transformational new store concept

Schuh are a leading UK footwear retailer with over 130 stores and selling over 80 brands. After working together for 20 years, Briggs Hillier have created the transformational new schuh store concept. With a laser focus on the primary youth consumer, the environment is a nimble and vibrant canvas for brands that captures the individualism of schuh.

Adrian Briggs, Creative Director at Briggs Hillier and Scott Renton, Head of Store Development at schuh, will demonstrate how the fundamental principles of flexibility not only allow for instant reaction to market trends, but ensure the concept is highly commercial for roll-out and truly enables a dynamic store of the future.