The New Digital Personal Assistant for Success in Brick and Mortar Retail

In brick-and-mortar retail, individual consultations from shop assistants are essential to a successful customer journey. But staff are scarce and not always where they are most needed. Thanks to intelligent sensors combined with a powerful analytics software, real-time recommendations provided via smartwatches tell the staff exactly what to do.

With this new technology — called the "CX Engine“ — shop assistants get informed when someone needs advice, when to open a new checkout or when to tidy up certain areas. It is a digital personal assistant which optimizes the shopping experience, raises conversion rates and innovates brick-and-mortar retail.

In this keynote, audience members will learn exactly how this new technology works, how it assists the staff and how it increases sales.