The competitive situation on the free market is tighter than ever. Products and services are becoming interchangeable. How can you respond to this as a company in order to withstand the competitive pressure?
What makes your company special? Without unique selling points that go beyond product features, companies are no longer perceived by consumers.
In this session, you will learn how you can expand your unique selling points with the help of a customer-oriented and digital shopping experience and satisfy individual customer needs with efficient processes along the entire value chain in the future.