The Freenet Story:
Becoming a real omnichannel player powered by End2End digitalization – from store to headquarter and back

Omnichannel and unified commerce are continuous retail topics, many different channels are necessary and important. The stores are indispensable. ERP Systems, store management solutions and the POS solution, everything has to mesh seamlessly. The Freenet Group supports its store employees by using smart and intuitive apps (store solution) which, in combination with the backend systems, enable consistency of processes and simple operation. Don´t care of which touchpoint and how the customer buys. What challenges do a retailer have? What approaches/systems are there for full integration? What are approaches at Freenet? Experience all of this in an exciting panel discussion to find out how Freenet handles the issues and which concrete solutions are in use “behind the scenes”.