The good ol' future
How stationary check-out IT will become the hub für a digital customer journey that boosts individual service
From digital receipt to self-checkout by face recognition – big data has arrived in even the smallest store. That holds big opportunities for a more personalized in store service as already common in online sales. The digital receipt will be the key to connect consumer and payment data in stationary trade. The merging of online and offline business is already taking place in advanced stores. A big challenge – technologically and legally. This puts the good old till in the centre of consumer relations being the only or the only advanced IT system in many stores and already holding a part of the necessary data and functions to enable a fascinating customer journey. We show you what's coming what's leaving and what is already up and running on an international scale.