The power of the encounter. Point of sale or point of trust?

What impact will global events and societal changes have on the future of communication?
How will the virtualisation of encounter formats affect our relationships with people and brands? And how will strong and future-oriented retail formats emerge in this upheaval?

Michael Ostertag invites you to an impulse lecture on topics such as datability, service design and social responsibility of brands. In essence, it is about the changed task and direction of impact that live communication will have to fulfil in the coming period.