The relevance of digital receipts for tomorrow's Omni-Channel Strategies

Digital receipts are currently on the agenda of many retailers and, according to the EHI Retail Institute, are once again one of the top technology trends in the industry this year. Lea Frank, Co-Founder & CEO of anybill, presents why retailers are opting for digital receipts and what added value they create.

Focus is the potential of digital receipts for tomorrow's retail and the extent to which they contribute to the merging of offline and online transactions and should therefore be part of any Omni-Channel Strategy. With the help of digital receipts, Cross-Channel Customer Communication succeeds at a new level and previously unknown buyers become known customers.