The Future of Omnichannel Commerce
How Online Shopping Will Live Side-by-Side with the High Street

The lines between online and offline shopping are increasingly blurred, with services like click and collect serving as a perfect example. This session will explore new trends in omnichannel commerce, how the relationship between digital and physical shopping continues to evolve, and explore the potential of concepts like self-service to revitalise traditional retail by tapping into consumer preferences. Discussion will cover the decline in the meteoric growth rate of online shopping experienced during the Covid-19 pandemic and the implications of this slowing growth for retailers, particularly when combined with rising costs. Attendees also will hear how these trends might play out across the diverse subregions within the EU.