15:0015:30 18. Feb 2020
15:0015:30 18. Feb 2020 iCal myOrganizer
Expo + Event Stage

Digitalization in Event-Marketing
Shall we leave the stage to Google & Co.?

„With a clear focus on process optimization, automation and measurability online marketing expands its share in marketing budegts. Although the effectivity of event marketing is never questioned, the event industry still owes the qualitative proof. Learn about how technologies, such as IoT (Internet of Things) and the increasing digitization, enable event marketing to automate processes, increase efficieny and to make its effectiveness measurable. Do we really want to leave the stage to Google & Co.?“