
Digitalize, Advertise, Pay and Sell!
Everything a SME merchant needs to know to on their way to create a successful Omnichannel journey
In Germany alone, there are over 300,000 retail stores. A large proportion of them are not well positioned digitally today. So what's the point of the best eCommerce solution if most companies have problems with digitization? What are the challenges for mid-sized retailers on their way to a successful omnichannel journey and what do they need to consider?
In this session, we will show how SMB retailers can master digitalization. How they can attract new customers online and at the POS - and all this without exploding costs.