The stationary retail ist fundamentally changing. Customer behavior ist digitized, the needs and wishes are shifting constantly, leaving many brick & mortar retailers overwhelmed and unable to adapt to the new world of commerce. People are not only seeking products to buy in the offline „channel“ but rather new offers such as inspiration, experience, entertainment and leisure-time. However landlords and brands are struggling to execute and meet these new and constantly changing demands. Retail space is evolving as a platform for brand and customer interaction, where it’s irrelevant if the purchase is made online or offline; however, the trick is to be able to track and monetize these transactions!