It is not eCommerce or online retailers that will determine the future of commerce, but the Internet of Things. Two social changes are the basis for this development: the purchasing behaviour is changing. More and more Germans think that shopping for consumables – both online and offline – is annoying. For 59 per cent of Germans, the time factor counts when shopping; when making regular purchases, 67 per cent of buyers always buy the same products of the same brands. Time reduction and efficiency are the key factors.
Digitization: Almost 20 per cent of German households are already networked with IoT solutions; by 2023, this figure will have risen to over one third. Tech giants like Samsung have already announced that they will network all their household appliances in the future.