Technological advancements in smartphones have ushered in a new era worldwide in communications, shopping, entertainment, news reporting, finance and investment, among other fields. Customers are more connected and globally active than ever before and require agile solutions. There is an important need from retailers/merchants to continue to adapt to and adopt new forms of digital communication. Endusers expect service to be high quality, but also increasingly speedy and customised to their needs. 3 things attendees will learn from this session: Learn about cross-industry innovation and how some companies are adapting to the fast-moving shifts in consumer expectations; Understand how emerging tech is reshaping consumer expectations + behavior; Learn about the growing trends with digital-first brands and how “technology as a service" platforms can help jump start a company's innovation practice.