14:4015:00 17. Feb 2020
14:4015:00 17. Feb 2020 iCal myOrganizer
Retail Technology Stage

From Footfall to Instore-Analytics: Understanding Customer Behaviour

Monitoring the number of visitors in a physical environment has become a widely accepted assessment tool for measuring retail performance, compare estate analysis, monitor trends, staff efficiency, cleaning intervals and much more. IoT and artificial intelligence allows todays data collection technology to expand into new use cases by monitoring large areas and produce enriched information, while concentrating on less hardware. Key facts and relevant information about movement within a location thus can speed up and streamline logistical and operational processes, resulting in significant benefits such as increased efficiency, effectiveness and quality