12:0012:30 17. Feb 2020
12:0012:30 17. Feb 2020 iCal myOrganizer
Store Design Stage

FROM POINT OF SALE TO POINT OF COMMUNITY

Maik Drewitz shows how the Point of Sale has developed from a stage for sales into a place of community. Retail has also left the age of pure emotionalisation behind. The aim is to breathe life into the idea of community while creating sufficient space for meeting points and social media touchpoints. Maik Drewitz reveals how this can be achieved with digital and analogue elements by giving insights into the new Berlin Football Hotspot "11teamsports".