10:4011:00 17. Feb 2020
10:4011:00 17. Feb 2020 iCal myOrganizer
Omnichannel-Stage

How distribution became more diverse. Current developments in e-commerce

The e-commerce market in Germany is multidimensional - especially with regard to the distribution channels of the top-1.000-onlineshops in Germany, according to the study published by EHI and Statista. How many of the online shops rely on a mobile optimized website, how many on stationary shops or marketplaces, this will be discussed. The focus is on the question of connecting online and offline activities. Where is Omnichannel stand today? What else needs to be done? And where is it heading? At the beginning, the development of e-commerce in Germany will also be outlined.