The race for market share online is unlike targeting customers in-store. An online presence is limited only by the geographic reach of the last mile and with modern technology, that is almost limitless. This means that any grocery retailer with an online presence can reach customers that would normally shop locally at a competitor retailer. Jacob Tveraabak, CEO of retail technology company StrongPoint, has 10 years’ experience at McKinsey specializing in retail and is the former board member of the e-grocery Oda, will show how grocery retailers can grow market share and target their brick-and-mortar competitors’ customers via e-groceries. In addition, Niklas Zeitlin, Head of Online Operations at StrongPoint customer grocery retailer Coop Sweden, will present how they have used ultra-efficient technologies to overcome the challenge of some of the highest in-store labour costs to drive their e-commerce offering in Sweden.