14:0014:20 27. Feb 2023
14:0014:20 27. Feb 2023 iCal myOrganizer
Connected Retail-Stage

How Retail Brands are Driving Omnichannel Transformation

Retail has faced challenges and disruption for several years now. Brands have had to adopt to these challenges like changing customer expectations, macroeconomic conditions, and more. A light has been shined on the transformation that needs to happen, and that has happened. What is the blueprint for innovation and transformation? Stephan Schambach, CEO, of NewStore, formerly of Intershop and Demandware (now Salesforce Commerce Cloud) will share how modern brands are managing their omnichannel journey from rallying internal stakeholders to managing the RFP process, dealing with internal conflict, securing budget, project launch and beyond. The audience will also hear firsthand from an active NewStore customer(s) how they’ve lead the charge for digital transformation, what lessons they learned and what advice they’d share for other IT and retail leaders looking to drive their own transformation projects.