12:00 – 12:20 27. Feb 2023
12:00 – 12:20 27. Feb 2023 iCal myOrganizer
Retail Technology Stage

Your SMART CART project is doomed to fail – Here's how to do it better

Presenters

Björn Weber Fourspot.net, Publisher of The Retail Optimisers, Managing Director

Speakers

Frank Heinrich Pentland Firth Software GmbH – Ein Unternehmen der EDEKA Minden-Hannover Stiftung & Co. KG, CEO
Stefan Landvogt Pentland Firth Software GmbH – Ein Unternehmen der EDEKA Minden-Hannover Stiftung & Co. KG, International Key Account Manager

The idea of smart shopping carts has been around since the early 90's. Thanks to cost-effective touch screens and advanced web technologies, smart cart projects have surged within the last decade. Nearly all these ideas failed during the pilot phase.
We will tell you from first-hand experience with EDEKA – the biggest German Retailer - how to make a smart cart rollout a proven success!