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11:4012:00 16. Feb 2020
11:4012:00 16. Feb 2020 iCal myOrganizer
Retail Technology Stage

In-store analytics: from shopper behaviour insights to retail chain performance optimisation

A/B testing is a very common practice to optimise website performance. In-store analytics allows to apply a similar approach to supermarkets and physichal stores. By comparing how shopper behaviour varies between similar stores, it is possible to test, compare and measure the impact of different layouts, merchandising strategies and marketing campaigns. Results, when applied to the chain level, have a tremendous impact on chain performance and margins.