15:40 – 16:00 26. Feb 2023
15:40 – 16:00 26. Feb 2023 iCal myOrganizerConnected Retail-Stage
Is data collaboration the key to innovation and growth in the hyper-competitive retail market?
Privacy-enhanced data analytics to boost customer segmentation and reveal untapped customer insights
Retailers that want to widen their customer lens and boost customer segmentation are looking to connect their data with the data of complementary organizations or industries in order to leverage untapped intelligence that can steer strategy and customer experiences. But can this be achieved without compromising trust, ethics and privacy? This presentation will deliver a real-world use case that demonstrates how data collaboration formed a critical element of a retailer’s CRM strategy to enable them to better forecast the future by bolstering predictive analytics with richer, more accurate insights to drive their marketing campaigns.