13:3014:00 20. Feb 2020
13:3014:00 20. Feb 2020 iCal myOrganizer
Retail Marketing Stage

Leveraging shopper insight to influence store design

Highlighting the value of shopper observations in store, Briggs Hillier will demonstrate how findings can influence a design brief and strategic approach to result in highly effective store design. Supported by ‘before and after’ case studies, Briggs Hillier will share examples of where observing and analysing shopper behaviour has uncovered unknown issues and led to retail design that has resulted in increased basket size, sales conversion and an elevated in-store experience.