14:2014:40 17. Feb 2020
14:2014:40 17. Feb 2020 iCal myOrganizer
Retail Technology Stage

Life is Live – Tierwohl.tv Brings Transparency to the POS

Through the initiative tierwohl.tv live images are streamed directly from regional stables to the shelves of the trade. This new kind of transparency and authenticity increases customer confidence and strengthens the customers‘ identification with the product. How an idea by REWE retailer Luz Richrath becomes a movement.