15:00 – 15:20 01. Mar 2023
15:00 – 15:20 01. Mar 2023 iCal myOrganizerConnected Retail-Stage
Mould your Customer Phygital Twins
Retailers have built detailed digital twins of their customers by monitoring their online activity and interactions, but they lack information about the customer approach to physical point of sales, to which people have returned after the pandemic. Crossing real world activity with digital data is highly useful to understand the “new normal” user behaviour but even more, since physical interactions can trigger digital marketing actions, to provide the right marketing incentive at the right time.